1. No matter what you put on the cover, keep the six functions of covers in mind:
1. Familiar recognition from issue to issue (that’s the brand)
2. Emotionally irresistible (that’s the image’s appeal)
3. Arousing curiosity (that’s to pull the casual glancer in)
4. Intellectually stimulating, interesting (that’s to promise benefits)
5. Efficient, fast, easy to scan (that’s showing off the service)
6. Worth the investment of money and time (that’s the “What’s in it for me?”)
2. The cover size you see on the screen isn't the real size so don't judge and change it.
3. decide what part of your cover you want to be dominate
4. get you magazine around. by slipping it into news stores by other magazines or just publicize it somehow
5. never trim a printout
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